Onam last year saw the resurgence of that one song that had the whole country grooving. With a bunch of college students putting their best feet forward to its beat, we’re quite sure you couldn’t have missed the sensation. So what led to the resurgence of “Kurchi Madathapetti“?
Table of Contents
The magic of Kurchi Madathapetti
“Kurchi Madathapetti” comes as a single from the soundtrack album of the 2024 film Guntur Kaaram. The music video for the same features sections from the original movie, with sensational portions from lead actor Mahesh Babu and dancing queen Sreeleela.
To understand the potential revival of “Kurchi Madathapetti,” it’s vital to trace its roots. Initially released in 2023, this song quickly captivated audiences with its catchy melody and relatable lyrics. Garnering a huge number of views and commercial success after the film’s release in January 2024, the song celebrates themes of love and togetherness that continue to resonate.
As short-form video content continues to grow, platforms like Instagram Reels are essential. Users look for relatable and entertaining material that sparks joy. “Kurchi Madathapetti” typically is targeted at a younger audience that can imperatively enjoy the energy added into the song. It is also no lesser known fact that this demographic frequently engages on social platforms, especially Reels. They seek playful content that reminds them of their cultural exuberance, making it a prime audience for a song revival.
Social media algorithms favour engaging content. With the right strategies in place, “Kurchi Madathapetti” easily emerged in user feeds and became a trending topic. But was there something else that led to its popularity?
Views and popularity
The song enjoyed an unprecedented thirty-eight-week reign at the top of the Billboard India Songs chart, captivating audiences throughout its chart run. With a unique composition that features a blend of traditional and modern sounds, its simple yet profound lyrics evoke strong emotions. This combination creates an authentic experience that listeners cherish.
But initially, it was a controversy that led to the huge reception enjoyed by the Thaman S hit. The catchphrase ‘Kurchi Madhathapetti,’ and the extended phrase that followed, exploded in popularity after a video featuring it went viral on the internet. In this video, a man used the phrase alongside a profanity, which initially sparked controversy and drew criticism from some viewers who felt that such vulgar language was inappropriate for lyrics.
Yet, Mahesh Babu took on the challenge and the rest is history! Crediting Thaman S for complying with his requests, he said in an interview, “Had it been any other music director, they would have called for many discussions before concluding to even make it. But, Thaman had obliged to our request immediately and made the song. I thank him for the same.”
All we know is that we are not letting go of the song for good, even in 2025!
For more articles on music, read here.
