Arun Yuga, all the way from Kadaplamattom in Kottayam, Kerala, is pioneering a transformative journey in the state’s music industry as its inaugural music business coach. Born on May 8, 1991, Arun‘s unique fusion of creativity, education, and business acumen has led to the establishment of platforms that empower artists and labels throughout Kerala.
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Early life and educational background
Growing up in a family deeply entrenched in the arts, Arun was profoundly influenced by his father, V.G. Gopi, a distinguished makeup and theatre artist, and his mother, Ponnamma Gopi. This artistic environment nurtured his passion, leading him to participate in over 200 stage performances during his school years. He completed his basic education in Kadaplamattom and pursued higher secondary education at Vocational Higher Secondary, Vayala. Arun further obtained an Engineering Diploma from Government Polytechnic College, Pala, and subsequently spent five years teaching in colleges, refining his communication and mentorship skills.
Arun’s personal life is enriched by his marriage to Anjana, with whom he has a daughter, Bhoomi Arun. He also shares a close bond with his younger brother, all of whom collectively embody a deep-seated connection to creativity and the arts.
His professional trajectory is marked by versatility. He commenced his career as a program producer and radio jockey at London Malayalam Radio, an online radio station. His tenure with esteemed record labels such as Zion Classics and East Coast Audio Entertainment enriched his experience in media, news, and entertainment sectors, particularly in social media and content management. Arun’s proficiency is further validated by certifications from Meta in digital business and from YouTube in music and content-related domains, underscoring his adeptness in navigating the digital facets of the music industry.
Establishment of Yuga Digital
Identifying a significant gap in the awareness of the music business among artists and labels, especially within the Malayalam community, Arun launched Yuga Digital in 2022. Initially offering services like music distribution, marketing, and branding, Yuga Digital evolved to emphasize education. Through Yuga Digital Academy, Arun conducts workshops, masterclasses, and bootcamps, providing invaluable insights into the music business. He emphasizes that education is paramount, aiming to guide and empower underground talents in Kerala about music marketing and their rights before offering additional services.
He is dedicated to bolstering independent artists and small-scale labels in Kerala. He stresses the necessity of comprehending the business aspects of music and advocates fervently for artists’ rights. Recognizing the burgeoning independent music scene, Arun believes that with proper guidance, artists can unlock their full potential and achieve remarkable success.
Creative ventures
Beyond his business endeavors, Arun is a multifaceted content creator, lyricist, and artist. He has authored lyrics for plays such as “Kaliyattam: The Play of God” and “Disco Madamma“. His enthusiasm extends to acting, makeup artistry, and video production, perpetuating his family’s artistic legacy.
His contributions have been acknowledged through prestigious awards such as Inspire Kerala Business Award 2025 from Business Insights Magazine, presented by Former DGP Rishiraj Singh at Gokulam Park, Kochi, recognizing his years of passion, and dedication to the music industry. Additionally, he was honored with the Rabindra Ratna Puraskar 2025 by the Indian NGO Award Council, under the Veyil Foundation, for his outstanding contributions to the music industry, particularly in empowering artists with essential business knowledge.
As Kerala‘s pioneering music business coach, Arun perceives his role as both a privilege and a responsibility. His vision encompasses building a digital ecosystem that educates, empowers, and elevates artists. By integrating his expertise in digital business, content creation, and music, He is laying the groundwork for a more informed and thriving music community in Kerala.
Arun Yuga continues to inspire and guide the music community, reinforcing his commitment to the growth and development of Kerala‘s music industry through his social channel.
His journey exemplifies the transformative power of combining passion with strategic acumen in the music industry. His initiatives have not only empowered countless artists but have also set a precedent for innovation in Kerala’s music scene. To delve deeper into similar inspiring stories and gain valuable insights into the South Indian entertainment landscape, explore our curated articles here that offer a wealth of information and inspiration.
