Today we are here with an inspiring story of Southloom, the symbol of tradition, craftsmanship and sustainability. Yes, today we are here to tell you a tale of a homegrown ethnic brand Southloom which has carved a niche for itself in the world of textiles, offering out a stunning hand woven traditional garments that celebrate the rich cultural heritage of Kerala.
It is just not a brand , rather it is a movement that seeks to revive and promote the artistry of local weavers while providing consumers with exquisite, ethically made clothing shaped by its founders Raj Baiju and Neenu. Let’s take a deep dive into the journey of Southloom and see how it solidified itself into the world of textiles. So, let’s get started with us!
Table of Contents
The Essence of Southloom
While taking on the point of gist of Southloom, then at its core it embodies or we can say treasure the spirit of Kerala’s textile legacy. The brand does not owe to machine made garments but instead, this brand is committed towards preserving the traditional weaving techniques that have been passed down through generations. Each single piece of clothing is the testament of love and care of the skilled artisans who pour down their heart and soul into the making of these clothes. Each finished product of Southloom is the evidence of every single thread woven to preserve the tradition and sustainability as well.
A Diverse Collection of Ethnic Wear
One of the most popular standout features of this ethnic homegrown brand is that it offers a diverse hues spanning all ranges of clothing that cater to the various tastes and occasions as well. This brand provides largest collection of Kerala handloom online at Southloom.com. From handwoven sarees to traditional mundus set for men complemented with accessories comes out to be the signature offerings of Southloom.
Southloom’s Kasavu Sarees are one of the most iconic, featuring a beautiful gold border enriching the traditional look. They are a versatile addition to your wardrobe, and in addition to this, the cotton sarees are absolutely perfect for everyday use, being lightweight and breathable. Besides this, Southloom also offers traditional attires for men, which include dhotis made out of high-quality fabrics, and they also give out the Mundus set in different fabrics and designs as well. These Mundus are suitable for both casual and formal gatherings. Not just this, but this brand also offers accessories that complement the clothing line.
The Founders’ Vision
This homegrown brand was founded by Raj Baiju and Neenu with a vision and promise of promoting the handloom industry of Kerala while offering the customers high-quality authentic ethnic wear. Raj Baiju’s deep understanding of the textile industry and Neenu’s innovative approach to marketing and brand development have helped Southloom reach a wider audience, both locally and globally.
Wrap Up
Considering all the points, it can be concluded that Southloom is a shining example of how tradition and modernity can coexist in harmony. This homegrown brand hats off to the artistry of Kerala’s weavers and promotes sustainable practices contributing to the preservation of a rich cultural legacy.
So, it’s the right place for you to augment your wardrobe with ethnic and sustainable clothing. Southloom calls you to explore the beauty of Kerala’s textiles and embrace the elegance of ethnic wear. So, what are you waiting for? Make your first ethnic purchase now!
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